The mega giants of music industry MTV India and T-Series join forces in first of its kind global deal for a genre-defining rap reality television show, MTV Hustle. Launched in 2019 by MTV India, this clutter-breaking show successfully brought India’s underground rap music to country’s mainstream landscape. A first-of-its-kind initiative by a non-fiction IP in India, this partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building … [Read more...] about Entertainment giants MTV India and T-Series strike a ground-breaking industry-first global deal for MTV Hustle
MTV India
MTV India announces second season of ultimate rap battleground Realme ‘MTV Hustle 2.0’
After the phenomenal success of season 1, India’s leading Youth Entertainment brand, MTV India is once again all set to hunt for new rap sounds with the latest season of India’s ultimate rap battleground, Realme MTV Hustle 2.0. Co-powered by Wild Stone new classic range and produced by Fremantle, the latest season of India’s first-ever rap reality television show will pit 16 of the country’s most unique rap voices, in 10 power-packed weeks. Featuring global artist … [Read more...] about MTV India announces second season of ultimate rap battleground Realme ‘MTV Hustle 2.0’
Viacom18’s YME cluster MTV India and Fully Faltoo announce strategic content partnership with Snap Inc.
Fortifying digital engagement with India’s young dynamic audience, Viacom18’s Youth, Music and English entertainment (YME) cluster has announced a strategic content partnership with Snap Inc. Ensuring end-consumer engagement, the cluster aims to provide its clutter-breaking content and innovations from Fully Faltoo and MTV India to Snapchat’s widespread user-community. The YME cluster boasts of high-value properties that have gained audiences on television and digital. Snapchatters … [Read more...] about Viacom18’s YME cluster MTV India and Fully Faltoo announce strategic content partnership with Snap Inc.
MTV India partners with Hyundai for social media poll-led adventure travel series
Known for keeping its audience engaged with experimental and immersive content Viacom18, and India’s leading youth entertainment brand, MTV India along with Hyundai Motor India, the country’s leading automotive manufacturer in India is all set to take its viewers through an adventurous travel journey with Hyundai x MTV What’s Your VENUE, where each adventure will be decided solely by the audience! Starting 15th July, every Friday on MTV, Voot, and MTV YouTube page at 6 … [Read more...] about MTV India partners with Hyundai for social media poll-led adventure travel series
‘MTV Roadies Journey in South Africa’ roars with a new gripping format, more adventure and entertainment
India’s biggest adventure reality show, Infinix Smartphones MTV Roadies is all set to embark on an adventurous journey with the newest season in South Africa. Hunting for new thrills and challenges, this season will be hosted for the first time by multi-talented superstar and philanthropist Sonu Sood. Co-powered by CoinSwitch, Paree Sanitary Pads, Leverage Edu and Lakme Sun Expert and produced by PipPip media Pvt Ltd, the cult youth reality show will premiere on 8th April 2022 at 7:00 p.m. and … [Read more...] about ‘MTV Roadies Journey in South Africa’ roars with a new gripping format, more adventure and entertainment
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
As India’s No. 1 youth brand and a domain leader for more than two decades, MTV is recognized for its thought-provoking narrative and command over youth through its unique style of storytelling, engagement, conversations and research. Showcasing its profound understanding of the youth, MTV Insights Studio now launches the 2021 edition of its MTV Youth Study titled Atmanirbhar by Circumstance, to steer marketing and communications for youth in the right direction. A one of its kind study, … [Read more...] about MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
