Entertainment One (eOne), Hasbro’s global content studio, outlined an exciting new content plan for Peppa Pig which confirms that 104 x 5” episodes have been greenlit for production, ensuring a continuous pipeline of fresh content through to 2027. The addition of this new animated content will take the total number of episodes in the Peppa Pig catalogue to an incredible 485. Animation studio Astley Baker Davies (ABD), the original creators of Peppa Pig, will work closely with eOne to … [Read more...] about eOne announces content plans for ‘Peppa Pig’ through 2027 as 104 additional new episodes head into production
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Hasbro strikes multi-territory partnership with World Taekwondo Federation for ‘PJ Masks’ campaign
Hasbro proudly announced a multi-territory partnership that will see its popular animated super hero property, PJ Masks, join forces with the World Taekwondo Federation for an exciting new partnership designed to engage children around the world in taekwondo through an exciting collaborative campaign. Get Active with the PJ Masks will span multiple markets and feature 12 World Taekwondo top athletes. The campaign aims to combine the global appeal of the popular animated series with the fun … [Read more...] about Hasbro strikes multi-territory partnership with World Taekwondo Federation for ‘PJ Masks’ campaign
Hasbro launches new ‘Peppa Pig’ audio series on digital streaming platforms
Hasbro shared exciting plans to release a series of brand new Peppa Pig audio stories across multiple digital streaming platforms globally including Amazon Prime, Apple Music, and Spotify, and more from 23rd November 2020. For the first time ever, families will have the opportunity to enjoy a range of 10 fun and familiar Peppa Pig audio stories narrated by the familiar voice of John Sparkes and based on some of the most popular episodes from the animated TV series. They will be available in … [Read more...] about Hasbro launches new ‘Peppa Pig’ audio series on digital streaming platforms
Hasbro makes appointment
Hasbro, Inc. announced the appointment of Meghan McCarthy to the position of Head of Storytelling, effective immediately. In this new role, McCarthy will report directly to Stephen Davis, Executive Vice President, Chief Content Officer. She will be based in the Los Angeles office of Hasbro Studios. McCarthy is a Daytime Emmy Award-nominated lyricist and writer best known for her role as an Executive Producer on the My Little Pony: Friendship is Magic animated television series, a top-rated … [Read more...] about Hasbro makes appointment
Sony Pictures Animation drives TONKA trucks to the big screen
California – TONKA, the Hasbro brand that for 65 years has stood for its line of toy trucks for children, will be having a fully animated motion picture featuring toy trucks, to be produced by Sony Pictures Animation, Hasbro and Adam Sandler’s Happy Madison Production. The film will also be produced and developed by Brian Goldner and Bennett Schneir, Hasbro’s senior vice president and managing director of motion pictures, based on screenplay written by Fred Wolf. This … [Read more...] about Sony Pictures Animation drives TONKA trucks to the big screen
Hasbro continues Asian expansion
Los Angeles – Hasbro Studios today announced it has reached new deals with major broadcasters in South Korea and Hong Kong. South Korea public broadcaster EBS has picked up Transformers Prime, an animated series based on the Transformers’ brand, as part of its continued drive to acquire primetime programming aimed at an older kids’ audience. Similarly, TVB Jade, Hong Kong’s highest-rated terrestrial channel, has signed the show for a launch this month. These deals follow … [Read more...] about Hasbro continues Asian expansion
