Vietnam – Online ads will be the first choice for businesses aiming at digital marketing given the steadily increasing internet coverage and use in Vietnam. According to market research company Cimigo, the size of the online advertising market in Vietnam increased by 71 percent to VND278 billion (US$15.5 million) last year. Lukas Mira, online director at Cimigo says that more than half of the 25.4-million-strong urban population in Vietnam is online, and users spend more than two hours on the internet every day. However, even with the increasing importance of the internet, the market still represents only a small percentage of the total advertising spending in Vietnam and is lower in the country compared to other Southeast Asian nations, says Thanh Nien, the flagship publication of the Vietnam National Youth Federation. Despite this, with the rapid growth, Vietnam’s online advertising market would double its size in the next five years, said Cimigo managing director Richard Burrage. Another estimate is that online advertising market will account for 10 to 15 percent of the country’s total advertising revenue in the next ten years.
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